2 min read

Coupons allow sellers to apply promotional and incentive pricing to any transaction.

Coupons preview

Here is an example of a test payment link with a coupon applied.

Coupons can be used for a variety of use cases:

  • Introductory offers
    • 1st month free
  • Seasonal promotion
    • Black friday sale
  • Upgrade incentives
    • $100 off first bill


Each Coupon can be given values for

  • Type
    • Fixed
    • Percentage
  • Duration
    • Once
    • Repeating
    • Forever
  • Restrictions
    • Expiration
    • Redemption limit


Fixed coupons have fixed values set for:

  • Discount amount
  • Currency

A common example would be a coupon for $10 off.


The duration setting, controls how many times a coupon will be applied to a customers bill over its lifetime.

For one time purchases, the lifetime of a bill is a single transaction, but for subscription customers, they will receive a bill at the end of each schedule billing interval (e.g. monthly billing).

Because of this, coupon duration types are useful in different billing contexts.

The different available coupon duration types are:

  • Once
  • Repeating
  • Forever

An example of a repeating coupon duration would be for when you want to give a customer a discount on their first 3 months usage of your product. Then the 4th month would be full price.

In contrast, forever coupons would be applied to the customers entire transaction lifetime for a particular purchase.


If you want to limit the timeframe within which a coupon is valid, you can set an expiration date.

If you want to limit the total number of times a coupon can be used by all customers, you can set a redemption limit.

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